I just read a story about how big companies are looking into optimizing their site to be more accessible to those with physical handicaps. It got me to thinking about the smaller websites and blogs. There are readers everywhere and if you want to get your message out, it would behoove you to try and reach as many people as possible. Now, while you may not have the money to spend on consultants and fancy website design, you can enact some changes to help potential readers access your site. Start small, but at least start.