Just read a great article from Yaro Starak about getting exposure for readers. He lists some simple things for getting your name and blog out there. For instance, he advocates writing pillar articles. These are posts that are designed to be a somewhat comprehensive lesson in a topic. If you want to write an article about commercial lighting, discuss the advantages of certain fixtures, explain how to wire them properly and provide some benefits to doing so. Once you get a few articles written, Starak then says to get yourself out and comment on other blogs. This will alert people to your presence, and if your comments are insightful, people might come over to take a look at what you’re writing. There are some other great ideas that he lists in the rest of his blog, so check it out.