Be careful how you promote yourself

Posted by Patrick | Posted in advice, blogging | Posted on 17-03-2010

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Do these two things go together?

This is Fox’s headline for a healthcare story. I mean, no matter which side of the healthcare debate you fall on, as a news organization, if you promote yourself as being fair and balanced, you can’t use headlines like these. This implies that the other side is wrong. If you set yourself up as being balanced and fair, you can’t take a side, by definition, you have to remain neutral. When it comes to your blog, don’t say you believe one thing then go back on that.

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