If you’re looking to catch the attention of readers in your area of expertise, you’re going to need to make use of keywords. Keywords and links are what Google uses to determine how to rank your website or blog. So, if you want people coming to read, you need to make sure you’re using good keywords. For instance, let’s say you want to blog about womens bathrobes, you’ll want to make sure you use words people would type in to search for something like that. Also, if you want to have a blog about mens jewelry, you’re going to need those keywords. Now, if this is already your area of expertise, you’ll know some of the lingo or jargon. Inserting it naturally into your blog post is the next step. You can’t just insert your keywords into random spots. Google seems to be able to detect when you’re just loading a posts with certain words. What you have to do is insert your keywords in a way such that it seems like not having them inserted reduces the power of your message. So, find the right words, then insert them naturally, and you’re on your way to catching the eye of the reader.