Last week, I went off the deep end on a fellow blogger publicly over his choice of content on a particular day. He had done nothing but provide fluff in his article. I never mentioned his name out of courtesy, but I bring it up to illustrate the difference between a so-so article and one that is outstanding. I read about what Daniel Scocco calls the blog post checklist. It’s a list of things to make sure that your post is as good as it can be. This article lists some things I had never thought to do such as proofreading (A no-brainer, but one that I am guilty of neglecting from time to time), crafting the title and checking the links. This is the criteria for a great article in my mind. An article that offers advice and information in a practical manner is one that I consider great. If that article is able to alter your behavior toward the positive, then so much the better. So-so articles only offer the same information in a different way. I plan to make use of this article and all it has to offer in terms of advice and action.