I have never heard of this before. I read a blogger’s post on how he had started his own blog from scratch as well as pruchasing an existing blog. He went on to talk about the advantages of both approaches. The advantage of buying a pre-existing blog counteracts the disadvantages of starting your own from scratch. A pre-existing blog already has an established base of readers and an index with the search engines, whereas a ground floor blog has none of this initially. Despite the quick start advantage to an established blog, I’m not sure I would go for it.
If I get an established blog, and I don’t know how to go about doing that, and I can’t specify which blog I want, then I have to settle for whatever I get. The next step is to go about and hope I get a blog that will be close to my personality and my selected theme. If not, then I basically have to go and start from scratch anyway re-establishing myself. For example, if I want to blog about video games and I buy a blog that discusses trade show assistance, I then have to hope that these readers also enjoy discussing video games. Otherwise, I’m back to square one. I’ll just start my own blog, thank you.