By the title, I don’t mean to say that blogs exist solely to make money or that they shouldn’t be used that way, but I read earlier today that blog creation and the following that develops can be done differently. Some people who develop large followings have the gift of diverse experiences, funny comments and good insights. If you are lucky to have all three of these, you will probably build a very successful blog, but you won’t know it until it happens. Most people who have blogs that are like this are just as surprised as anyone when it becomes popular.

The simpler and easier thing to do is just find your niche and build your blog. I have a friend who repairs music instruments and has quite a reputation for quality work. If he were to start a blog, he would want to stick to topics concerning his area of expertise and attract other readers in that niche. He would probably struggle to find readers if he tried to broaden the topic of his blog.