Getting readers

Getting readers seems to be an elusive goal that everyone is chasing. Some people who have found a way to capture readers’ attention offer advice all the time on the topic. A guest blogger I was reading basically offered ten simple tips for upping the reader count. The long and short of it is that the established practices and techniques still work the best despite the advances in social media and technology in general.

Richard Branson

Richard Branson, founder of Virgin, recently offered some insights on his attitude toward customer service. As I read it, I started to see a parallel between what a corporation like Virgin and blogging. We are both in the business of customer service. Virgin needs to offer superior service to insure customers will come back repeatedly. As a blogger, our job is to offer insightful, relevant news and opinions to our readers. If we start to take our readers for granted, we will soon be yelling at the wind.

Customer Blog service

This is a bit of a no brainer, but it’s amazing how many people will take the obvious for granted. Justin Lambert offers some advice on how to keep the readers of your blog coming back for more. His solution? Solicit your readers. Lambert does a great job of explaining why polling your readers for content will keep them coming back.

Buying a blog?

I have never heard of this before. I read a blogger’s post on how he had started his own blog from scratch as well as pruchasing an existing blog. He went on to talk about the advantages of both approaches. The advantage of buying a pre-existing blog counteracts the disadvantages of starting your own from scratch. A pre-existing blog already has an established base of readers and an index with the search engines, whereas a ground floor blog has none of this initially. Despite the quick start advantage to an established blog, I’m not sure I would go for it.
If I get an established blog, and I don’t know how to go about doing that, and I can’t specify which blog I want, then I have to settle for whatever I get. The next step is to go about and hope I get a blog that will be close to my personality and my selected theme. If not, then I basically have to go and start from scratch anyway re-establishing myself. For example, if I want to blog about video games and I buy a blog that discusses trade show assistance, I then have to hope that these readers also enjoy discussing video games. Otherwise, I’m back to square one. I’ll just start my own blog, thank you.